The festival, which officially kicked off on Thursday , dedicated that day as a day of service while also opening with several welcoming parties. While that was the official start, my start to the weekend happened as I walked into the Convention Center Friday morning to pick up my press credentials. At 10 a. Morial Convention Center. While the festival has always been majority women, there was a highly successful movie Girls Trip that put the ESSENCE festival and New Orleans on the agenda for every girl's trip to come for probably the next 25 years.
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The Essence Festival , known as "the party with a purpose", is an annual music festival which started in as a one-time event to celebrate the 25th anniversary of Essence , a magazine aimed primarily towards African-American women. It became the largest African-American culture and music event in the United States. It was also held in Durban, South Africa in The festival features artists simultaneously performing on a main stage as well as four standing-room only superlounge stages. In , for the first time since its inception, the festival was not produced by the original producer team.
In addition to the stellar lineup, the festival offers a host of free Daytime Experiences that will leave you feeling inspired and energized. Daytime Experiences include speakers and sessions on topics ranging from business and entrepreneurship to a beauty and style expo. The festival brings in some of the most influential voices in entertainment, business, music, fashion, politics, and more for back-to-back Empowerment Experiences all weekend long. The Essence Lifestyle Experience focuses on wellness of the mind, body, and soul. All daytime events are held downtown at the Convention Center. For more information on the Daytime Experience, check here.